Mahindra has launched a brand-new version of its legendary off-roader in 2025 — introducing the Mahindra Thar Rox. This new variant combines rugged off-road performance with aggressive design and modern features, making it the perfect SUV for adventure lovers and thrill-seekers. With this launch, Mahindra continues to strengthen its image as a brand built for the outdoors and extreme terrain.
Bold and Adventure-Ready Design
The Mahindra Thar Rox brings a bold design language that stands out on any road or trail. It retains the classic boxy and muscular shape that Thar fans love, but it comes with refreshed elements that give it a more aggressive and sporty presence. The front grille is now sharper and bolder, and it is paired with newly designed round LED headlamps that offer improved visibility and a modern look. The bumpers are more rugged and give better protection in off-road conditions.
On the sides, the Thar Rox features strong body cladding, large wheel arches, and thick all-terrain tires that are ready for any adventure. Mahindra has also introduced new color options for this model, along with exclusive “ROX” badging on the body. All these changes make the Thar Rox instantly recognizable and truly unique among other SUVs in its class.
Powerful Engine Options
The Mahindra Thar Rox comes with two engine choices to suit different driving styles. The first option is a 2.0-litre mStallion turbo petrol engine that delivers powerful and smooth performance, making it ideal for both city and highway driving. The second option is a 2.2-litre mHawk diesel engine that is built for torque and long-distance driving, especially in rough or mountainous terrain.
Both petrol and diesel variants are available with a 6-speed manual transmission and a 6-speed automatic gearbox, giving drivers the freedom to choose their preferred driving experience. The Thar Rox includes a 4×4 drivetrain as standard, ensuring that it can handle challenging trails, rocky paths, muddy roads, and steep hills with ease.
Off-Road Features and Tough Build
The Thar Rox is designed not just for urban streets, but for real adventures. It comes with a 4×4 system that includes a low-range transfer case, which allows the vehicle to crawl over rocks, sand, or snow without losing power or control. This makes the Rox variant especially capable when it comes to serious off-roading.
It also features a mechanical locking differential, which helps the wheels maintain traction even when one side of the vehicle is on a slippery surface. The Thar Rox has high ground clearance, which protects the underbody from rough surfaces. In addition, Mahindra has fitted the SUV with a tough chassis and protective skid plates, so it remains safe and strong even in extreme driving conditions.
Interior and Tech Features
Inside, the Mahindra Thar Rox balances ruggedness with comfort and technology. The dashboard is bold and functional, made from durable materials that are resistant to dirt and moisture — perfect for outdoor use. It includes a 7-inch touchscreen infotainment system that supports both Android Auto and Apple CarPlay, allowing you to connect your smartphone for music, navigation, and calls.
The steering wheel has mounted controls, so you can manage functions without taking your hands off the wheel. The switches and seat materials are water-resistant, which means you don’t have to worry if things get wet during an open-roof adventure. Roof-mounted speakers provide clear sound even when the top is removed, making every drive more enjoyable. For safety, the Thar Rox includes dual front airbags, ABS (Anti-lock Braking System), and Electronic Stability Program (ESP) to help you stay in control at all times.
The SUV also offers different roof styles, including a hard top, a soft top, and a convertible option. This gives buyers the freedom to customize the Thar Rox according to their lifestyle and preferences.
Price and Variants
The Mahindra Thar Rox is priced slightly higher than the standard Thar due to its unique design and added features. The starting price of this model is expected to be around ₹16.5 lakh (ex-showroom), while the top-end variant may go up to ₹19 lakh. Customers will be able to choose between petrol and diesel versions, manual or automatic gearboxes, and different roof styles, depending on their needs and budget.
Who Should Buy the Thar Rox?
The Thar Rox is an ideal SUV for anyone looking to go beyond city limits and explore the outdoors. It is perfect for off-road lovers who enjoy driving through forests, hills, or rivers. Young buyers who want a stylish and bold SUV that stands out on the road will also find this vehicle attractive. It is also great for long-distance travellers who like to take road trips or weekend getaways to remote locations.
Final Verdict
The Mahindra Thar Rox 2025 is the most adventurous and stylish version of the Thar yet. It combines strong performance, a powerful engine lineup, off-road features, and modern design in one impressive package. Mahindra has succeeded in creating a lifestyle SUV that is not only tough and capable, but also eye-catching and fun to drive.
If you are someone who loves freedom, exploration, and bold design, the Thar Rox might just be your dream SUV. With this launch, Mahindra has once again proven that real adventure begins where the road ends.